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Peace Of Mind
Safeguarding the interests of you and your family
April 2007

Hello, and welcome to our April Newsletter!

If you're like me, you live in beautiful Southern California. You also live in an earthquake zone, so insurance against a catastrophe is something that you just have to live with. The story about the enormous amounts of claims that insurance companies have put forward against those individuals who lived through Hurricane Katrina, may prompt you to call us to ensure you have adequate coverage for your possessions.

This month we are featuring a story about Moissanite, a simulant that is a really good fake diamond. The moral to the story is that when you are insuring a diamond of substantial value, be sure the appraisal comes from a trained and reputable jeweler. Remember that anyone can call him/herself a jeweler; merely selling jewelry is no guarantee of appropriate skills. See if you can get an appraisal prepared by a Certified Insurance Appraiser (CIA) in jewelry. In addition, jewelry values fluctuate, which means that jewelry should be reexamined for valuation at regular intervals.

Than you for your business. We look forward to our continued relationship.

Best regards,

Steve Brooks

Moissanite: A Diamond Simulant

Who cares if the diamond is fake? It looks just as good, and even some professional jewelers can't tell the difference.

Technology advances and jewelry gets cheaper. Diamonds are the most coveted gemstone, so labs have been especially dedicated to creating diamond simulants - fake diamonds, imitations that are cheap to produce and look good enough to pass.

When cubic zirconia first became popular in the early 1980s, it fooled some people. At about $5 a carat, it was a very cheap substitute. However, CZ doesn't sparkle quite like a diamond, it can get scratched, and over time it loses its luster. To an expert, CZ never measured up.

Now comes a simulant called moissanite that is almost as hard as diamond and even more brilliant. It costs about $600 a carat, perhaps a tenth the price of diamond. And best - or worst - of all, it fools many professionals.

Investigative TV reporters took a moissanite ring to jewelers in the Washington, D.C., area and in New York's Diamond District, asking for an appraisal of its value. About half the jewelers who looked at the fake thought it was a real diamond. It even tricked an electronic diamond detector.

Moissanite is a good fake, but it is recognizable. A trained gemologist can easily distinguish moissanite from real diamond under microscope magnification. Charles and Colvard, the company that sells the simulant, has even developed a detection that jewelers can use.

The story points out the importance of dealing with a jeweler who has the training and equipment to verify what he is buying and selling. Untrained retailers, who don't have gem labs in which to examine their own merchandise, may pass on imitation gems to customers with every assurance that they are real gems.

Jewelers can also use fake gems for deliberate deception. Last year a jeweler in Indiana was charged with at least four counts of theft for switching customers' diamonds with moissanite. A customer would bring in a ring to be cleaned or resized, and the jeweler would replace the diamond with a fake. Or a customer would bring in a diamond ring to sell on consignment and the jeweler would substitute CZ or moissanite. The best protection against such fraud is to deal with a reputable jeweler who is a graduate gemologist and has a gem lab on site.

Source: Jewelry Insurance Issues

Meet Susan Sandlin
New Business-Agent

Susan is a seasoned insurance veteran with over 25 years of experience in personal insurance. She is very familiar with all aspects of preferred auto and home policies and companies so she is well-suited to find you the best coverage at the best price.

"Being able to do the right thing in the right way for our clients is how we build the long-term relationships we enjoy here at Brooks."

Susan, a native of Southern California, enjoys boating on the Colorado River with her husband Rob, their three children, and their loveable Labrador, Emmitt.

More Brooks Staff...
The Crime of Identity Theft

It can happen to anyone. The phone rings and a collection agency demands that you pay past-due accounts for goods you never ordered. The supermarket refuses your checks because you have a history of bouncing them. But you have always paid bills on time. What has happened?

The crime of identity theft is on the rise. Recent surveys show there are currently about 9 million victims each year. For more survey data, visit www.privacyrights.org/ar/idtheftsurveys.htm. Using a variety of methods, criminals steal Social Security numbers, driver's licenses, credit card numbers, ATM cards, telephone calling cards, and other pieces of individuals' identities such as date of birth. They use this information to impersonate their victims, spending as much money as they can in as short a time as possible before moving on to someone else's name and identifying information.

There are two types of identity theft.

Read on...
Nearly 95 Percent of Homeowners Claims from Hurricane Katrina Settled

Tens of Billions of Dollars Paid to Affected Communities in Louisiana and Mississippi, Insurance Information Institute Reports

One year after Hurricane Katrina, nearly 95 percent of homeowners insurance claims have been settled in Louisiana and Mississippi, insurance companies have paid billions in storm damage claims and the vast majority of homeowners in both states say they are satisfied with their insurance company.

The Insurance Information Institute (I.I.I.) estimates that more than 993,000 homeowners insurance claims have been settled in the two states, totaling nearly $15.5 billion. Homeowners insurers ultimately will pay more than one million homeowners claims totaling $16.4 billion from Hurricane Katrina.

In Louisiana, insurers have settled 658,700 homeowners claims or 94.8 percent of expected homeowners claims from Hurricane Katrina, totaling $10.3 billion, reported the I.I.I. In Mississippi, 334,800 or 94.3 percent of expected homeowners claims, totaling $5.2 billion, have been settled.

As the first anniversary of Hurricane Katrina approaches, nearly all homeowners and vehicle claims have been settled in Louisiana and Mississippi and nine of ten policyholders have expressed a high level of satisfaction with their insurance company," said Dr. Robert Hartwig, executive vice president and chief economist of the I.I.I. "The billions of dollars in claims settlements are playing a key role in the recovery of the Gulf Coast."

Despite the attention focused on lawsuits seeking payments for flood damage under homeowners policies where no coverage exists, the number of claims in litigation accounts for a very small percentage of the total number of claims filed," said Dr. Hartwig.

The property/casualty insurance industry will pay out an estimated $40.6 billion on some 1.7 million claims in six states for Hurricane Katrina alone. By contrast, Hurricane Andrew, the previous record-holder, resulted in $15.5 billion in losses in 1992 ($20.9 billion in today's dollars) and 790,000 claims.

Overall insured losses for damage to homes, vehicles and businesses damaged in 2005 by Hurricanes Katrina, Rita, Wilma and Dennis are estimated at $57 billion. A total of 3.3 million claims are expected.

Key Data on the Insurance Industry and Hurricane Katrina Recovery:

  • Insurers have paid out nearly $15.5 billion in homeowners insurance claims to hurricane victims in Louisiana and Mississippi.
  • Claims settlement rates are 94.8% in Louisiana and 94.3% in Mississippi.
  • More than 80 percent of mediation claims have been resolved successfully in Mississippi and 77 percent in Louisiana.
  • Estimates show that fewer than 2% of homeowners claims in Mississippi and Louisiana are in dispute either through mediation or litigation.
  • One year after Katrina, nine in ten homeowners in Louisiana (89%) and Mississippi (93%) are satisfied with their homeowners insurance company.
  • Four in five people (82% in Louisiana and 81% in Mississippi) who filed a hurricane-related claim are satisfied with the way it was managed by their insurer.
  • Insurance company claims payments equal 11% of state income in Louisiana and 10% in Mississippi.
  • Ongoing infrastructure problems and other challenges continue to impede recovery in the hardest hit areas of Louisiana, including an acute loss of population; 13,000 fewer construction workers; lagging gas, electric and public transportation services; and a significant drop in tourism.
  • Another round of federal aid ($107 billion) has begun flowing into the region, which will augment the insurance industry's payments to help support further reconstruction.

We live in an earthquake zone. Don't get caught without catastrophic claim coverage! Call us today at (800)915-3090.

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Steve Brooks
Steve Brooks Insurance Services, Inc.
phone: (800)915-3090

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Steve Brooks Insurance Services, Inc. | 340 N. Westlake Blvd., | Suite 210 | Westlake Village | CA | 91362