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Peace Of Mind
Safeguarding the interests of you and your family
March 2007

Hello, and welcome to our March Newsletter!

When you’re looking for exceptional insurance for extraordinary assets, call our office, we’ll introduce you to the Private Client Group at AIG, or, to our new Business Partners at Chubb Insurance. You’ll be glad you called us.

This month we are featuring a story about a danger we live with in Southern California: wildfires. The story is followed by a personal account of a wildfire in Moorpark, California. This person was so impressed by the service provided by AIG, that they took the time to write of their experience. In addition, look for the story about Leonardo diCaprio’s award-winning movie, “Blood Diamonds,” and see for yourself whether you may be a part of the continuing issues surrounding the diamond industry in South Africa.

Than you for your business. We look forward to continuing our relationship.

Best regards,

Steve Brooks

Severity and Frequency of Wildfires in the Western U.S.

Homeowners in the western U.S. have been experiencing record wildfire losses. In the last few years alone, hundreds of thousands of acres of land — as well as thousands of homes — literally went up in smoke.

Unfortunately, this trend is not expected to change. As developers build deeper into brush and forest areas, heavy winter rainfall continues to yield robust brush growth — providing plenty of fuel for ravenous wildfires.

Existing Mitigation Tactics

Several methods are employed to reduce a property’s vulnerability to wildfire. Static methods typically incorporate design and materials proven to reduce the likelihood of wildfire taking hold.

They include:

- Non-combustible construction materials
- Regular brush-clearing procedures
- Non-combustible plantings in landscape design

Dynamic methods — used to actively fight or suppress a wildfire — include:

- Permanently installed exterior wildfire suppression systems
- Response of local fire firefighter

Of these two methods, only the dynamic one involves steps that can be taken when a wildfire is bearing down. The use of exterior suppression systems is becoming more popular but their presence is sporadic at best — rendering the majority of homes vulnerable to fire.

The esteemed members of area fire departments may not always have the resources to adequately protect private residences. In a wildfire emergency, community areas are, appropriately, the first priority.

Blood Diamonds - Are You Insuring Them?

The movie "Blood Diamond" brought to popular attention a desperate situation in Africa: Insurgents are profiting from diamond mining and masses of people are being maimed, killed and displaced. Do U.S. jewelry buyers and insurers have a role in this?

Long before they reach a jeweler's showcase, diamonds are a form of currency." They back international loans, pay debts, pay bribes, buy arms," remarked a member of the Diamond High Council in Antwerp, the world's diamond trade center. In an underground market diamonds are easier to move around than currency and they can get you anything.

"Blood diamonds" or "conflict diamonds" are those mined in a war zone and sold through illegal channels to finance an insurgent or invading army's war efforts. Sometimes both sides in a civil war finance their battles with diamonds. It's a bloody business, where access to the diamonds motivates atrocities beyond the wars' general terror and slaughter.

The role of illegal diamonds in supporting such wars has been surfacing from time to time since the early 1990s. One New York Post article declared, "That dazzling diamond necklace you buy for that special someone at a swank Fifth Avenue jewelry store may be funding the activities of a cannibal gang in Sierra Leone."

Read on...
We Now Represent Chubb!

How fragile is your dream? How solid is your coverage?

Insure with Chubb and you'll receive innovative, intelligent coverage and service solutions designed for people who need more than conventional, mass-market insurance.

For more than a century, Chubb has been building a reputation as one of the world's preeminent insurers - providing innovative coverage and unrivaled service for owners of fine homes and possessions.

More about Chubb...
Meet Peggy Murphy
Personal Insurance Agent

Peggy brings 21 years of valued experience to Brooks Insurance Services.

"I love what I do for work and I really believe in treating people how I know they want to be treated."

Peggy loves sports, especially watching cage fighting or playing softball. She also loves to travel and has a 21 year old son (a gymnastics teacher) that she is very proud of.

More Brooks Staff...
Exceptional Insurance for Extraordinary Assets
In Their Own Words: Personal Accounts of the Wildfire Protection Unit® in Action

A wildfire ripped through the community of Moorpark, CA in December 2006. Fueled by thick brush and gusty Santa Ana winds, the fire consumed over 13,600 acres of land. It took 1,745 firefighters, six air tankers and nine helicopters more than three days to contain the blaze. During this time, five homes and one business were destroyed, and another five homes incurred damaged.

For an AIG Private Client Group policyholder, however, there was much more to the story - including a happy ending.

Within minutes of being notified about the blaze, the Wildfire Protection Unit sprang to action and was on scene.

Bruce Bowmar, an AIG Private Client Group policyholder, stood with his neighbors atop a hill that overlooked his and several other residences. As he watched the fire burn closer and closer to his newly built home, something else caught his eye: a "red fire truck" bearing the name AIG Private Client Group - Wildfire Protection Unit®.

"That's my insurance company," Bowmar said. It took a moment before he realized that the truck was en route to his home.

"I had read about the service and thought it was a great idea," Bowmar continued, "but I kept delaying enrolling in it. Now I can't imagine why anyone that is eligible for it wouldn't enroll. It's free and it's fantastic! There is no other insurance company that would implement such a service. It proved itself!"

Read on...
Look for the Sign of the Trusted Choice

Thousands of Trusted Choice® insurance agencies offer you a broad selection of insurance policies, companies and financial services, customization of coverages for home and business, and advocacy support. These firms are committed to providing excellent customer service. They also benefit from access to many leading insurance companies. We are proud to be a Trusted Choice® agency.

Read more Trusted Choice info
Top Business News

10 most innovative companies- Business news and Fortune 500 - FORTUNE Magazine - Which global companies are most (and least) admired for innovation? See Fortune's annual list

Can you REALLY Fire Customers? Fast Company - You’re familiar with the 80/20 rule: 20% of your customers account for 80% of your business. It’s actually more like 90/10, but that’s another conversation. Sales meetings are filled with those nice bar charts that show you who those 10-20%...

Behind Redmond's Tellme deal- CNET News.com - Business Tech - How a spilled drink and a skipped Super Bowl led Microsoft to its biggest purchase in years.

No Plan, No Problem? Entrepreneur.com: Latest Articles - Though formal business plans have been getting some flack, you still can't skip the planning process.

More Top Business News...

Steve Brooks
Steve Brooks Insurance Services, Inc.
phone: (800)915-3090

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Steve Brooks Insurance Services, Inc. | 340 N. Westlake Blvd., | Suite 210 | Westlake Village | CA | 91362